1. A plea for a future - 1:34:08
2. Board Effectiveness - 3:47
3. Pracademic - 2:12
4. Leading Beyond Control - 1:07
5. Transcountable Company - 2:20
6. Exota Affair - 0:48
7. An international Retail Exclusive Private Label:                         The O'Lacy's Brand - 4:38
8. The Secrets of Store brand Success - 1:37
9. Speech Laudatio in Honor of Joop van den Ende - 7:52
10. Corporate Strategy - The Global Option - 57:43

International businesswoman Isabelle O'Lacy pioneered the concept of an international “private label” brand of food products made of the finest quality foodstuffs but still some 20% cheaper than “A-label” brands due to omission of sales and advertising costs. Fred Lachotzki was key in implementing this unique branding concept and line of products worldwide.

Copyright 2023 Prof. Fred Lachotzki